Tresemmé

TRESemmé’s “Hot Curl Summer” campaign launched the expanded Bouncy Curls Collection with actor Belmont Cameli, known for his role as Garrett Graham in Off Campus and his signature curls. The campaign played off the “Hot Girl Summer” trend with a focus on effortless, summer-ready curls.

For the campaign, I designed a PR mailer that was sent to press, influencers, and interviewers. The team wanted the piece to feel fun, summery, and connected to the energy of the larger campaign while still keeping the product at the center. I worked from the campaign’s existing creative direction and translated it into a physical piece that felt exciting to receive and share.